Full RevOps Build for a Website Experimentation Platform
$200K+ in missed invoices recovered in the first 60 days
The Challenge
The company had grown to $10M+ ARR without a formal sales process. Deals were tracked in spreadsheets, qualification was inconsistent, and renewal dates lived in contracts that no one had read in years.
Leadership had no visibility into pipeline health, forecast accuracy was nonexistent, and the finance team suspected they were leaving money on the table,but had no way to prove it.
What We Built
We implemented a complete RevOps infrastructure from the ground up:
- Sales process map with MEDDIC qualification gates
- Lead routing and territory assignment logic
- Forecasting methodology with weighted pipeline stages
- CRM hygiene automation and data validation rules
- Contract audit that surfaced unbilled renewals and missed invoices
The Outcome
The contract audit alone recovered over $200,000 in missed invoices from contracts that had auto-renewed without billing. The sales team now operates with a clear process, accurate forecasting, and full visibility into pipeline health.
Tools & Stack
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